The growing market for personal software (HR) is estimated to be doubled by 2023. While most companies and individuals are reasonably familiar with personal software, the environment changes rapidly as New best practices are added and technology changes in form and method. When HR software was offered as licensed on-site software, employee data was limited to payroll and benefits. However, the market has grown significantly due to the demand for automation and cloud technology. Employee performance, company brand and culture, and other roles are now covered in the Talent Management Descriptor.